There is a Super Bride in all of us waiting to come out and show herself to the world. Whether one aspires to marriage or not, once a girl does decide to tie the knot, she knows that this day is all about her.
Often times, during the course of wedding planning, certain ideas and themes get away from the bride and she ends up just doing what her family and friends want. Afterall, India and her traditions date back thousands of years and we know that our weddings will be grand and opulent; but they have all started to look the same, don’t you think?
Trends are changing now, and we see the emergence of the Super Brides. A Super Bride is one who asserts her individuality and creates an impact wherever she goes, so of course, it goes without saying that she will be personalising her wedding! We know she is a powerhouse, a force to be reckoned with, a SUPER WOMAN in her own right, but how does she choose to express it? Is she an artist, an explorer, a fashionista? Who is the girl behind the veil? We’ve zeroed in on 5 personas or avatars, to begin with, which you can read more about below.
Now that we’ve established who and what a Super Bride is, and what she can be, let’s talk about the campaign that’s sparked this revolution. The Koskii Super Brides campaign- where every girl’s inner diva is showcased in a dream photo shoot! Taking into account her unique & individualistic nature- we represent her avatar. We bring experts together to bring out her persona, her inner diva in the best way possible. Here are the 5 personas:
THE POWER BRIDE
The POWER BRIDE is a leader and an achiever. There is no goal too big or task too difficult for her. She is confident, professional and knows exactly what she wants.
THE EXPLORER BRIDE
The EXPLORER BRIDE is curious about this world and the exploration of all that it offers by way of art, culture, adventure and discovery that keeps her motivated. She knows the destination but believes it is the journey that matters.
THE ARTY BRIDE
The ARTY BRIDE is authentic and idealistic. She is inspired, creative and innovative, and will always stay true to herself while expressing her thoughts and feelings in the most beautiful ways.
THE FASHIONISTA BRIDE
The FASHIONISTA BRIDE sets trends or follows them diligently. She might want to stay one step ahead in the guessing game of what the world is choosing to be today or be the one who defines this. Either way, she is always up to speed.
THE SPORTY BRIDE
For the SPORTY BRIDE, it is the spirit of sportsmanship that counts as a personal philosophy- the never say die attitude that wins goals in the game of life.
The Koskii Super Brides Contest celebrates this spirit of individuality and gives brides an unprecedented opportunity to express themselves. The finalists will get to choose an AVATAR that they feel best captures their essence, and create beautiful self-expressions through a celebrity photo shoot, styled and curated by industry experts. One final winner will win her very own Complete Bridal Trousseau from Koskii!
Follow our Social Media pages to be the first to find out who wins!